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Branding and identity system for Sun Country Airlines. The new brand focuses on creating happiness through superior customer service. The brand is bright, bold, friendly and welcoming, and features language designed to attract and retain customers. The system includes boarding passes, luggage tags, traditional advertising, as well as proposed website and mobile app designs.

This is a student project from a Communication Design Studio taught by Kate Bingaman-Burt at PSU. All associated work was designed, written, printed, comped and photographed by myself.







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