Get Out the Vote: 2020 — Alexandra Kouzoukian

Get Out the Vote 2020

The Conservation Alliance’s mission is to protect wild places, and as a 501c3 non-profit we don’t lobby. However, we felt that the 2020 election was about more than partisan politics, it was about voting on behalf of our public lands.

To galvanize our audience and encourage them to head to the polls, I created a Get Out the Vote campaign that paired quippy copy and vintage vibes.

The resulting tookit and assets were shared with The Conservation Alliance’s member companies, who in turn, shared the content on their social channels, amplifying the message to their end consumers.