The KEEN Utility team wanted to set out on a roadshow to tell the world that their boots fit you better. I designed all aspects of the project and created the interior, exterior, Ford truck, and lightbox graphics that accompanied the Utility team on their travels.

This trailer is the first of a new trade show display concept for KEEN, and it is on its way to Outdoor Retailer SS18, where it will serve as a meeting room, sales room and general brand ambassador.

Have a great day!