Protect the Arctic
Advocacy Toolkit & Social Media Copy
To celebrate the 60th anniversary of the Arctic National Wildlife Refuge, I created an advocacy toolkit to help our member companies speak out for this wild, sacred and fragile place.
In collaboration with the Advocacy Director and a key grantee, Alaska Wilderness League, I researched and wrote social copy and curated a suite of images to catch eyeballs in the feed.
This content was shared with the 250+ members of The Conservation Alliance, who deployed it on their own channels to speak to their end consumers about the importance of protecting this special landscape.
![](https://freight.cargo.site/t/original/i/c0aa7353b4af85267454cb7d94770b713a08f3b64f0a399a91e80d632daabb04/TCA_ArcticAction_IG_Feed2.jpg)
![](https://freight.cargo.site/t/original/i/229f12eeb8ba094dbea193e656812ad9036110adbbf6f4b77906ca8b801e0d9a/TCA_ArcticAction_IG_Feed3.jpg)
![](https://freight.cargo.site/t/original/i/fff8fb43c52cd4c226d57c7d05ef1a7df9bd7ccfb24c524f122e5de7cca76624/TCA_ArcticAction_IG_Feed4.jpg)
Instagram feed posts
![](https://freight.cargo.site/t/original/i/8ec78369fc339ae948c7d33ca940426f38aae98ae7095d459347effd4ba6b474/ProtectArctic_phone.png)
![](https://freight.cargo.site/t/original/i/eabc79790a52b374dc74fe0f83b5faef6cd4b1ebb17b858acd5806e2bc6065ff/Screen-Shot-2021-09-02-at-4.14.11-PM.png)