Sell-Through Assets: 2020
In 2020, KEEN focused on sharing the message of their sustainable technologies and their Detox Journey. To support this goal, I overhauled the design of the 2020 Field Guide, a multi-page printed piece for Field Service Reps and retail staff members. Additionally, I contributed concepts for seasonal Key Art.
2020 Field Guide
- Booklet highlights the "Consciously Created" campaign and four key sustainable technologies.
- Spotlights six key products and acts as a reference for additional product and brand information as well as including FAQs and information about online training
- I produced the final print files and attended on-site press check at the printer to ensure quality from beginning to end.
Seasonal Key Art Concepts
- I created layout concepts for use by partners and retailers for the SS20 season. As of March 2020, these are not yet in market.
![](https://freight.cargo.site/t/original/i/4e00e5e48f56dad3814ceefbce688114f7e660b9f573ac5555d3ca44954ec380/opening_cover.jpg)
![](https://freight.cargo.site/t/original/i/1d335396f4c970e8ff8867506b7c4aa14dbfb5caeee468754ce9afab0f9814c0/Sust_tech_2.jpg)
![](https://freight.cargo.site/t/original/i/c3ec0ddbec7e39b8c840fa11d79eb60b27bf34a84100fb269cd0887ff02467fa/IMG_6083_LR.jpg)
![](https://freight.cargo.site/t/original/i/d626f37796ae35556b6ed96f5cb1fba8f4a1ac2faef78cb4b2f57897bdeadb28/spread_terra_ls.jpg)
![](https://freight.cargo.site/t/original/i/cb7943667384f098b10e0d9c225e29153163b7eaa7202b80e390bee8886a63d2/solr_revel.jpg)
![](https://freight.cargo.site/t/original/i/7a252a34a4fb27b390a63869cd8e7d0ce3768d1afc329321568cea95e1585790/IMG_6534_LR.jpg)
![](https://freight.cargo.site/t/original/i/c3bc8414c28374a821ce2124aafa254e8ddc041aaf4fed01408f8e966e568566/IMG_9460_LR.jpg)
SEASONAL KEY ART CONCEPTS
![](https://freight.cargo.site/t/original/i/98692646d5454f048fc3790a5542381d6a8a03b7995222419220acdf8a7186ae/Screen-Shot-2020-04-09-at-2.53.48-PM.png)
![](https://freight.cargo.site/t/original/i/9da868f0e7e90fab5d943a1af6443b23958576b8a0e8b151402743112a0f1aba/Screen-Shot-2020-04-09-at-2.53.32-PM.png)