Sell-through Assets: 2020
In 2020, KEEN focused on sharing the message of their sustainable technologies and their Detox Journey.
To support this goal, I overhauled the design of the 2020 Field Guide, a multi-page printed piece for Field Service Reps and retail staff members. Additionally, I contributed concepts for seasonal Key Art.
2020 Field Guide
Seasonal Key Art Concepts
In 2020, KEEN focused on sharing the message of their sustainable technologies and their Detox Journey.
To support this goal, I overhauled the design of the 2020 Field Guide, a multi-page printed piece for Field Service Reps and retail staff members. Additionally, I contributed concepts for seasonal Key Art.
2020 Field Guide
- Booklet highlights the "Consciously Created" campaign and four key sustainable technologies.
- Spotlights six key products and acts as a reference for additional product and brand information as well as including FAQs and information about online training
- I produced the final print files and attended on-site press check at the printer to ensure quality from beginning to end.
Seasonal Key Art Concepts
- I created layout concepts for use by partners and retailers for the SS20 season. As of March 2020, these are not yet in market.
SEASONAL KEY ART CONCEPTS
