We Keep It Wild:
Cause Marketing Campaigns, 2020-2021
The Conservation Alliance is made up of a coalition of businesses who pay annual dues that pass directly through to our main grantmaking fund, where we award grants to grassroots conservation organizations working to achieve permanent protections for wild places.
Some of our members wanted to go above and beyond support our work by participating in our semi-annual cause marketing coalition campaigns. In October 2020 and April 2021, members pledged to donate 5% of their online US sales to support The Conservation Alliance’s work.
I created a look and feel and pulled it all together in a suite of plug and play assets complete with a style guide to make it easy for the participating brands to bring the campaign to life on their respective channels.
Instagram feed posts
Assets in use on participating brands sites:
